IDENT

What is the purpose of Idents (images, annotations, connotations);

Idents are a visual aid to help create a face for a production business. An Ident should reflect what a business's target audience is. For example, Disney's main target audience is Children, where as Syncopy's main audience is Adults.

The Walt Disney ident is colourful and friendly. It has a castle centre framed that has been brightly coloured with a lightly tinted-salmon-like pink and blue. The background also contains the colour blue with the essence of magic. The typography within its self is shiny, informal (which can be argued to be immature). The point of the picture is to create a dream-like place, which with the combination of bright colours and sudden shades of blacks, creates.

On the other side of the spectrum is an Ident like Syncopy. Syncopy was founded by Nolan, therefore reflects the same visual tone as his films (especially The Dark Knight Trilogy (2005-2012) and Inception (2010)). In comparison to Disney's overwhelming amount of colours, Syncopy is black giving it that empty-mysterious feel that can be found in films like The Dark Knight and Inception. The audience's attention is dragged straight to the typography style the title has (where as Disney's is its signature Castle). If you look at the Ident in comparison to the Title logos of The Dark Knight Rises (2012) but especially Inception you'll notice a very theme throughout.

The remaining theme is the gloomy, gritty feel that Nolan has in his more recent films. Thats what the ident is trying to convey, the connotations of dark and gritty so when you see the Syncopy logo, you subconsciously think of Nolan, and make expectations.

This is the same with Disney, they want their viewers to see their Ident and know what sort of feeling is coming. Its a face, a representation of what the film is, and what the film is going to be. For example, this Sky Movies channel is dedicated to only Disney movies. But with an instant glance at the picture, you can see what Disney is trying to achieve, and its the same as their Film ident, magic. Disney films have been described as always being child friendly, and as said before they are targeting towards children, and children love magic! So having something as significant such as magic, can evolve the entire theme and can captivate the minds of children by creating that wow-factor by a single glance.